I'm
Fonnis
Choo
I make complex systems feel simple.
From financial onboarding to AI-powered tools,
I bring clarity to ambiguity.
UX Strategy
UX Design
UX Research
My Work
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Designing Moneta: From AI Prototype to Production-Ready Screens
Designing a Centralized Onboarding Hub for Financial Products
Designing an AI-Powered Transaction Search Experience
Creating a Value Calculator for Financial Decision-Making
Improving Mobile Product Usability Through Structured User Research
What my colleagues say
“
Fonnis is a highly professional and thoughtful Senior Product Designer who brings a collaborative and strategic approach to her work. She consistently delivers polished, effective solutions across both internal and client-facing projects, demonstrating strong design judgment and the ability to adapt across different contexts.
Heather B
Sr. Product Designer at Visa
“
Fonnis is a thoughtful, user-centered designer with a strong ability to collaborate across functions and drive work forward. She excels at synthesizing insights into clear, actionable directions, and is recognized for her proactive ownership and clear communication.
Karen M
Sr. Product Design Manager at Visa