Hi, I'm Fonnis.
A Senior Product Designer with a slightly unconventional path into tech. I started my career in fashion, where I spent five years designing physical products before trading fabrics and fittings for flows and prototypes. Today, I design digital products at Visa, tackling complex financial experiences and turning them into experiences that feel clear, intuitive, and human.
My background has shaped how I approach design: I care about the details, but I'm always thinking about the bigger picture, the user, the business, and how everything fits together. A big part of my work also happens outside of Figma. I rely on soft skills to build trust with stakeholders, navigate different perspectives, and bring people along in the design process, especially when the problem is messy or the path forward isn't obvious.
I've also been lucky to work with people throughout my career who have challenged the way I think, shared what they know, and ultimately made me a better designer. It's something I really value about working with a team. I'm happiest somewhere between research, strategy, and making things actually work.
Outside of work, I run my own pet fashion label, where I design and handmake couture-inspired pieces for cats. It's my way of decompressing and staying connected to my fashion roots.
Leading UX strategy across multiple financial products, including a centralized onboarding hub and Visa's internal generative AI tool for transactional insights and search.
Led the redesign of HelloTeam's platform and mobile app, working closely with the VP of Product and Marketing to align on vision, backlog, and roadmap.
Led UX research workshops and usability studies that shaped product strategy and design direction across client engagements.
Sole designer responsible for end-to-end UX across web and mobile, leading a full redesign that improved navigation and engagement.
Designed and launched the company's first activewear line, generating $2.5M in its first year, and led R&D and market analysis from end to end.